Selvom Sony har base i Tokyo, så er særligt PlayStation-afdelingen af forretningen global i sit fokus, og dermed har Sony ikke, i lang tid i hvert fald, designet spil specifikt til det asiatiske marked. Dette kunne dog ændre sig i fremtiden.
I et interview med GameWatch under Tokyo Game Show fortæller SIE WW-præsident Shuhei Yoshida nemlig, at SIE Worldwide Studios kunne påbegynde partnerskaber med japanske udviklere om at kreere mere japanske spil.
"SIE Worldwide Studios is also a studio that plays a role in creating and deploying games in earnest as a publisher, and I think it's rare in the world for developers from Japan, the US, and Europe to participate. There is a possibility that Asian developers may join us in the future, and when that happens, we are starting to think that it would be interesting to think about creating games for the Asian market as well."
Tror du at Sony ville have noget at vinde ved at forsøge at servere mere forsætteligt "asiatiske" spil på det marked, eller bør de holde fast i den mere globale strategi?