Activision CEO Bobby Kotick er måske en af branchens mest kontroversielle figurer, og tidligere har Gamereactors chefredaktør dog også været ude efter ham i en lille debatartikel. Det lader dog til at han sidder tungt på Activision-tronen, og han har da også aggressive planer om ekspandering. Faktisk ser han Activision have over en milliard kunder indenfor fem år.
Ved CNBC Evolve Los Angeles-messen talte Activisions CEO om deres fremtidsmuligheder, og her kom han med dette imponerende anslåede antal kunder i hele verden.
"Today we have roughly 350 million customers in 190 countries, there is not a good reason why that number shouldn't be a billion in the next five years. It starts with more frequent release of content, taking franchises that we have and growing them onto new platforms. And this is probably the single biggest change in the business in almost 30 years that I can recall, which is that up until very recently, five years ago, to play games you had to spend $300 for a PlayStation or an Xbox or $1,000 for a personal computer. And when games became available on phones, the market exploded and the audience size went from a few hundred million to billions of potential consumers."
Det lader til at den primære måde hvorpå Activision kan nå denne tredobling er ved at udgive mere indhold. Hvad ønsker du at se fra dem?