Nye spil er vejen frem
Lige for tiden er det ikke til at komme uden om Move eller Kinect, og deres ønske om at fravriste Nintendo noget af deres publikum, men står det til Michael Denny, chef for den europæiske afdeling af Sony Worldwide Studios, er det i højere grad de nye, unikke spil der skal vinde kampen for Sony.
Således bruger han Heavy Rain som et eksempel på en helt ny spiloplevelse, der både var en succes hos anmeldere såvel som hos køberne. Han siger således til Official Playstation Magazine:
"There are a whole number of metrics we could measure success by, but for me on a worldwide studios side of things, there's nothing more gratifying than when we break new IPs - innovative games we bring to PlayStation fans.
"In a year like the one just gone, you look at a game like Heavy Rain. A lot of people questioned whether that was risky and whether it [could] stand up. But I think that's what really brings the pleasure of working for Sony first party - we're willing to take some risks and look at innovation.
"I think that what that game's delivered is fantastic - it's not only new IP, but I think it's created a new genre. It's had not only great critical acclaim, but great commercial success as well."
