Hvad siger du til i fremtiden at betale lidt ekstra for de mellemsekvenser der oftest fortæller spillets historie, ind mellem gameplay-sekvenserne? Det lyder mere end en smule grisk, men ikke desto mindre er det frontmanden for Activision, den altid populære Bobby Koticks seneste forslag.
IGN kan således fortælle at han til et investeringsmøde brugte forslaget med Starcraft II som eksempel. Således lød det at man kunne fjerne mellemsekvenserne fra Starcraft II: Wings of Liberty, og sælge dem ved siden af til de brugere der havde interesse i dem.
Bobby Kotick sagde således:
"My guess is unlike film studios that are really stuck with a model that goes through theatrical distribution and takes a signification amount of the profit away, if we were to go to an audience and say 'We have this great hour and a half of linear video that we'd like to make available to you at a $20 or $30 price point,' you'd have the biggest opening weekend of any film ever.
Within the next five years, you are likely to see us do that. It might be in a partnership with somebody or alone, but there will be a time where we'll capitalize on the relationship we have with our audience; deliver them something that is really extraordinary and let them consume it directly through us instead of theatrical distribution.
If we were to deliver a film digitally this way, I'd say an extremely high percentage would then go to the theater and watch it again."
Det rene vanvid eller en naturlig progression for spilmediet, hvad synes I?