Selvom mange spil efterhånden er blevet udskudt, eftersom udviklere skal arbejde hjemmefra, så har de spil der er blevet lanceret nydt godt af stor international succes, og det lader i det hele taget til at spilbranchen, ganske naturligt, er mere populær end nogensinde før. Men selvom det naturligvis er positivt, så mener Xbox-chefen Phil Spencer at det er afgørende at branchen ikek direkte udnytter situationen.
I et interview med Business Insider siger Spencer, at hvorimod der naturligvis er en efterspørgsel som Microsoft skal møde, så er det afgørende ikke at udnytte brugerne.
"Gaming right now, globally, is having a moment. Gaming is a social and community connection for many people, and as physical distancing is requiring shelter in place, is requiring that people are physically apart, the social connections and community connections that the games industry brings to people is just expanded. We track what we call 'new to Xbox customers,' — new to gaming customers — people that we're seeing for the first time. And we're seeing a big flood of new people come in to gaming. You wouldn't wish this is the way we get here. We've talked [internally at Microsoft] about this. It's about, 'How do you feel that gaming is doing well at a time where the world is hurting? Our opportunity is to stand on our principles and our values and be there when our customers need us. We want to be very thoughtful and not exploiting the situation. We're not putting in place any different business tactics or other things. We're just trying to keep all the services up, trying to keep the games enjoyable, keeping our networks safe and secure. And being there at a time of need. I'm proud that we can provide this activity for people."
Det lyder nu meget eftertænksomt. Eller hvad?