I et interview med Games Industry fortæller lederen af Ubisoft Yves Guillemot, at man er stærke begrænset af teknikken i PlayStation 3 og Xbox 360. Han påpeger at det går værst ud over den kunstige intelligens, som simpelthen ikke er lige så god som den kunne være, hvis man havde flere tekniske-hestekræfter at gøre brug af.
"AI has always been the real battleground. The challenge is that, if you see an AI coming, you've failed. And that's a problem we have to overcome as we create the impression of flawless, seamless worlds. In general the industry expects that graphics will not be a strong feature any more... Obviously, graphics are better for marketing purposes because you can show things. AI you can't show.", menar Guillemot.
Guillemot fortsætter: "Our challenge with the Playstation 3 and Xbox is that we're extremely limited in what we can do. It's a challenge for the engineers to provide nice graphics and nice AI and nice sound with a very small amount of memory and computation time."
Noget tyder altså på at enkelte udviklere er ved at være klar til den næste konsolgeneration.