Om man kan lide Microsoft eller ej, eller foretrækker Xbox eller ej, så er det svært at argumentere imod, at de har været agressive i løbet af det sidste års tid, med store investeringer i diverse studier, forøget værdi på Game Pass, og introduktionen af xCloud-funktionalitet.
Men alt dette til trods, og så mener analytiker Michael Pachter stadig ikke, at Microsoft kan sætte sig på den største markedsandel. I et interview med GamingBolt fortæller Pachter, at Microsoft højest kommer til at tage 45%, og det skyldes mest af alt brandloyalitet overfor Sony i blandt andet Japan og Europa.
"I think Game Pass makes the Xbox audience bigger. I think that for $40 a month, getting Game Pass, Xbox Live Gold, and an Xbox console will get them some marketshare, so I would say best case Xbox takes 45% of the market, and Sony keeps 55%. And worst case, 60-40. It will be hard for Microsoft to go over 50, because Sony just has a great brand and loyal fans in Japan and Europe. I think you'll win a few of those customers with the cheaper Xbox, a few from Game Pass, a few from the Bethesda acquisition, a few more from the other acquisitions they have made. But it will be hard for them to go over 50% overall."
Tror du at Pachter har fat i noget her?