I denne investordrevne branche er det ofte som om at der forventes kontinuerlig vækst, alting skal altid sælge mere det foregående, det næste kvartal skal altid forbipassere det forgangne, og ellers leder det umiddelbart til fyrerunder.
Men Activision har faktisk for nylig slået fast overfor deres investorer, at de ikke forventer samme salgstal fra årets Call of Duty-spil, der endnu er hemmeligt, end det forrige. I deres store kvartalsrapport fortæller CFO Dennis Durkin, at de "conservatively" antager at salgstallene vil være lavere i år end sidste år.
"We will benefit from a full year of Warzone driving upgrades to our premium content and incremental in-game player investment, and we have a substantial opportunity to continue migrating the community to Black Ops Cold War as well as another strong premium release planned for Q4 in 2021.
In our outlook, we are conservatively assuming Call of Duty premium units are lower year-over-year. However, with opportunities in in-game across all platforms including the ramp up of Call of Duty Mobile in China we do expect growth in net bookings overall for the Call of Duty franchise."
Det lader til at Activisions ledelse generelt mener at salget af almindelige spil til fuld pris vil falde nu hvor Warzone holder publikummet engageret i serien på tværs af hele året.