Netflix har altid lanceret deres egne film på deres egen tjeneste først, det giver jo sig selv. Derefter har de placeret dem i udvalgte biografer.
Dette er dog helt modsat hvad traditionelle filmstudier gør, hvor de gerne ser en storfilm gennemgå en lang periode i biograferne, hvor man kun kan se filmene der, hvorefter, lang tid efter, at de lander på VOD og på streamingtjenester.
Men midt i Coronakrisen er der dog undtagelser på denne regel, blandt andet via Warner Bros. vilde aftale med HBO, og Netflix-chefen Greg Peters mener at det vindue hvor film er eksklusivt tilgængelige i biograferne bliver meget mindre snart. I et interview med Deadline siger han følgende:
"It's what consumers want. It's hard to buck that trend for too long and I think that's eventually where things go. We have created the most compelling collection of entertainment available at the click of a button that's ever existed. That's incredible for consumers and for our members. For us, as user experience designers and builders, it creates a challenge because across that wide range of choice, our job is to distill that down into something that makes it easy and fun and exciting to pick what you want to watch next. We wake up every day thinking about how to make this better. So, we're far from content with where we are and there are hundreds of tests that are being run to try to make it better."
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