I anledning af lanceringen af de nyeste konsolplatforme, så tog en række større udgivere springet, og begyndte at prissætte deres spil højere end tidligere. I mange år har den etablerede pris været $59,99, også kaldet MSRP'en. Men denne er nu langt mere flydende, eftersom visse spil har kostet så meget som $79,99.
Take-Two er en af dem der har hævet priserne på nogle af deres spil, deriblandt NBA 2K21, men CEO Strauss Zelnick mener at forbrugerne, jer, er klar til det. Ved Morgan Stanley Technology, Media & Telecom Conference (via TweakTown) siger han følgende:
"In terms of pricing, we announced a $70 price point for NBA 2K21. Our view was that we're offering an extraordinary array of experiences and lots of replayability. The last time there was a frontline price increase in the U.S. was in 2005-2006. So we think consumers were ready for it.
Our view is to always deliver more value than what we charge, to make sure both the experience and paying for the experience are positive for the consumer. We all know anecdotally that even if you love a consumer experience, if you feel you were overcharged for it, it ruins the experience and you don't want to have it again. If you go to a nice restaurant and have a great experience and a great meal, but the check is double what you think it should be, you're never going back.
We always want consumers to feel that we deliver much more than we ask in return. That's true for recurring consumer spending as well. We're here to activate and engage consumers, and if we do that, monetization follows."
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