I 80'er filmen They Live får hovedpersonen (der selvfølgelig har en mullet) et par smarte solbriller, der lader ham se gennem glitter og glamour og indtil tingenes virkelige essens. Farverige reklamer bliver derfor forvandlet til deres essentielle budskaber "Obey", "Marry and Reproduce" eller simpelthen "Consume."
Man kunne håbe, at vi med fremkomsten af VR-briller ville se de samme smarte funktioner, men desværre virker udviklingen til at gå den modsatte vej.
Facebook har således meddelt, at de er gået i gang med at tilføje reklamer i flere af VR-spillene til deres Oculus Rift headset.
"Our primary focus at Facebook Reality Labs (FRL) is to bring more people into VR, advance the consumer experience, and make progress on our longer-term augmented reality initiatives," forklarer Facebook. "We're also exploring new ways for developers to generate revenue—this is a key part of ensuring we're creating a self-sustaining platform that can support a variety of business models that unlock new types of content and audiences. It also helps us continue to make innovative AR/VR hardware more accessible to more people."
Ligesom på Facebook vil de reklamer, du kommer til at se i spillene, også være baseret på dine personlige præferencer:
"Ads are most effective when they're high-quality and relevant—because of that, Oculus ads will follow Facebook's advertising principles, the first of which is 'build for people first.'"
Facebook lover dog højt og helligt, at de ikke vil anvende data fra dit headset i udvælgelsen af reklamer:
"We do not use information processed and stored locally on your headset to target ads. Processing and storing information on the device means it doesn't leave your headset or reach Facebook servers, so it can't be used for advertising."
Den amerikanske techgigant kalder skridtet for "a new innovation in the advertising industry" og "something we think is worth celebrating."