EA har godt luret, at der er hård kamp om opmærksomheden under E3, og derfor satser den store udgiver/udvikler i stedet på at erobre spotlightet i den normalt for branchen så stille juli måned.
Den 22. juli kl. 19 begynder det helt store show i form af EA Play Live, men i ugerne op til denne præsentation vil EA også afholde en række mindre præsentationer under navnet EA Play Live Spotlight.
"Every year we host EA Play Live to connect with our fans, to show them the games we're creating, and to hear from the people who are making them. This year, EA Play Live will be a series of events that allow you to watch what you want to watch. We'll have bespoke episodes for sports, shooters and EA Originals that will lead into our show on July 22nd," fortæller EA's marketingsansvarlige, David Tinson.
I alt kommer der fire præsentationer:
8. juli kl. 19: The Future of First-Person Shooters
Med fokus Apex Legends og Battlefield 2042.
13. juli kl. 19: EA <3s Independent Studios
En paneldiskussion om indiespil med blandt andet Josef Fares - det skal nok blive underholdende!
July 19 at 4:00pm PT / 1:00am CET: Madden NFL 22 All-Access: Scouting - How the Community is Shaping Madden NFL 22
July 20 at 10:00am PT / 7:00pm CET: More EA SPORTS!
"An extremely cool new addition to an extremely popular and long-running EA SPORTS franchise." Vil være overraskende, hvis det ikke er FIFA 22.