"Kunden har altid ret", sådan er der mange der siger, men hvis den pågældende kunde udviser fremmehad eller manglende tolerance overfor mennesker med andre livsytringer end dem selv, jamen så skal de ikke være kunder hos udgiver Assemble Entertainment.
De udvikler og udgiver mindre spil såsom HighRisers, Encodya og The Innsmouth Case, og arrangerer desuden også en tysk spilmesse hvert år for opblomstrende udviklere i landet. Deres CEO, Stefan Marcinek, er dog blevet genstand for diskussion efter han udgav en meddelelse via ThisGenGaming, hvor han inviterer dem der eksempelvis ikke tolererer homoseksuelle til at holde sig fra Assembles portefolie af spil.
I get to work in an industry that is truly open-minded. An industry that accepts everyone just as he or she is. Which - in my opinion - represents the truly right values - both externally and internally, an industry with its heart in the right place. I have been in a committed relationship since 2000 and happily (depending on whom you ask ^^) married since May 2019 (my husband is two years older than me).
"I enjoy - even if I rarely get to play myself - computer and video games.
What I do not like are idiots or, to put it more bluntly, contemptible defecatory orifices!*
*EDITOR'S NOTE: that's a kind way of saying "assholes".
If you are one of those people who can't accept others because they don't fit your worldview, because they are gay, lesbian, bi, trans or queer, who considers people with a different skin color, religion or ancestry than your own to be foreign or abnormal, who can't stand them or even insults them, in what way ever, or who is incapable of respecting women and is violent; who votes for "parties" that are disgusting and inhuman, supports them, sympathizes with them or is active as a politician for them (yes, I'm referring especially to the AfD in Germany), then I want to make this perfectly clear:"
I don't want you as a customer!
I don't want to see you at our events or conferences. Neither as a visitor nor as a speaker!
I don't want to have anything at all to do with you!
If you are one of those people and are about to buy one of our games: Don't!
If you bought one of our games and can still return it: Do so!"
Hårde ord, og ikke nogle man er vant til at se i spilbranchen, hvor udviklere og udgivere tager markant afstand fra enhver politisering eller kontroversiel holdning, for på den måde at udelukke potentielle kunder.
Hvad synes du om denne måde at adressere forbrugerne?