Salget af PC'er faldt med 12.6% i andet kvartal af 2022 sammenlignet med samme periode året før. Det er det kraftigste fald i ni år.
Det faldende salg har ifølge analysevirksomheden Gartner flere årsager: "The decline we saw in the first quarter of 2022 has accelerated in the second quarter, driven by the ongoing geopolitical instability caused by the Russian invasion of Ukraine, inflationary pressure on spending and a steep downturn in demand for Chromebooks."
Under "normale" omstændigheder ville prisen på produkter typisk falde, når efterspørgslen sænkes, men det er ikke tilfældet i den nye markedssituation, forklarer analysevirksomheden:
"To maintain profits as inflation increases costs, the PC industry is having to raise average selling prices (ASPs) despite weakening demand. The reduction in the mix of PCs from Chromebooks, which tend to have low price points, and shift to premium products also helped increase the average ASP. However, an increase in inventory, especially in the consumer channel, could cause an ASP decline as vendors will try to lower inventory."
