Sony er naturligvis en japansk virksomhed, og netop derfor har de i mange, mange år, ligesom Nintendo, haft et solidt greb om det japanske marked. Samtidig er PlayStation-konsoller et produkt der købes verden over, og det lader til at Sony gradvist har skiftet fokus, så de fokuserer mere og mere internationalt. Dette fokusskift har tilsyneladende nu fået konsekvenser for de ansatte hos Sony i Japan.
Bloomberg har udgivet en ny dybdegående artikel om Sony i Japan, som påstår at PlayStation 4 samlet set klarede sig under forventning i firmaets hjemland, og dermed har de valgt at nedprioritere markedet med PlayStation.
"Sony has placed more importance on the U.S. market after the PlayStation 4's disappointing performance in Japan, according to employees who asked not to be identified discussing internal matters. A senior figure inside PlayStation headquarters in San Mateo, California, said the U.S. side was frustrated by the failure of the Japan marketing team to sell as many PlayStation 4 units as expected. The person asked not to be identified discussing internal matters. As a result, Japan has been sidelined in planning the PlayStation 5's promotion, according to several PlayStation staff in Japan. Employees in Tokyo said they've been left awaiting instructions from California."
Hvis rigtigt, så er dette en afgørende ændring internt hos Sony, der trods alt altid har haft ret solide rødder i det japanske.
