Star Wars Battlefront II har brugt de sidste 14 dage i hård, hård modvind, og det skyldes alt sammen, at EA har benyttet alt for aggressive monetariseringsmetoder, og derfor implementeret direkte forbrugerfjendtlige mekanismer i deres nyeste storspil. Det er der en meget god grund til ifølge analysefirmaet SuperData, for EA kan stadig ikke helt forstå forbrugernes forhold til Loot Boxes og mikrotransaktioner.
De har offentliggjort en ny rapport om hele sagen, og her siger de følgende om EA's forhold til forbrugerne.
"Walking a fine line between increasing content offerings and engagement (and of course revenue) and alienating gamers, the ongoing experiment of microtransactions has had successes and failures. Although gamers are quick to complain that publishers are excessively monetizing additional content for games, players continue to support service-based monetization with their wallets."
But EA has a ways to go in fully understanding gamers' appetites for microtransactions in different games. Activision's Call of Duty franchise has consistently over-performed EA's Battlefield in microtransactions by relying on character customization and weapons. However, EA have by no means been the first to get burned by what appears to consumers as money-grubbing techniques. Players of Assassin's Creed Unity pushed back against what they saw as Ubisoft's high-priced microtransaction shortcuts: they ultimately earned only 7% of the game's additional content revenue."
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