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Take-Two ønsker stadig at bringe deres IP'er til mobile platforme

"We have to try, and we will try".

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Selvom der uomtvisteligt er visse store selskaber i spilbranchen der løbende har held med at introducere succesfulde spil på de mobile platforme, så ville man kunne argumentere at etablerede AAA-giganter som Nintendo og Sony har haft blandede resultater.

Take-Two har heller ikke haft held i sprøjten, men købte Zynga for $12.7 milliarder for to år siden netop for at få den nødvendige ekspertise til at begynde at udnytte deres IP'er på mobilerne - men der er ikke udkommet et eneste spil baseret på disse IP'er siden, heller ej er der blevet afsløret noget.

I et nyligt interview siger CEO Strauss Zelnick sågar, at de vil "forsøge" at udnytte deres IP'er på mobilerne, som er en lidt anden tone end tidligere slået an.

"You're kind to ask it that way. What you're really saying is, 'you haven't done that, what happened?' And the answer is, and I said it at the time, I said, 'listen, that is one opportunity to create revenue synergies, but arguably it's not the best one because even mobile titles based on traditional core established IP can fail, and the biggest titles in mobile are of course native. Now, what people are really saying, they didn't say it this way, is, 'why don't you just do what Call of Duty Mobile did?' But the answer is, Call of Duty is a superset, never mind a subset, a superset of one. Basically everything else has paled by comparison in our space. That said, I would love to be able to announce a successful mobile title based on legacy Take-Two IP, and I'm pretty sure we'll be able to do it, but you're right that it has been backburnered a bit in service of a bunch of other opportunities."

Zynga har dog lanceret nye mobilspil, blandt andet Match Factory, som tilsyneladende har været en gedigen succes for Zynga.

Take-Two ønsker stadig at bringe deres IP'er til mobile platforme


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