For nylig afslørede Deep Silver, at igennem et samarbejde med Epic Games der bliver Metro Exodus eksklusivt tilgængeligt på Epic Games Store, og ikke Steam, som fortsat sidder ret tungt på markedet. Denne beslutning har mildest talt delt vandene, og netop derfor har én tung CEO i branchen nu også udtalt sig om det.
Vi snakker her om chefen for Take-Two, Strauss Zelnick, der i et interview med GamesIndustry kritiserer beslutningen, og siger at det er ikke noget Take-Two overvejer, da de ønsker at være hvor forbrugeren er.
"That's not how consumers shop. To use an analogy that doesn't speak to our business, if you read Random House books, I presume you can get them directly through Random House, but you probably don't. You probably go to Amazon or other sites. So if you have something incredibly powerful, then I suppose you can say to consumers that it's only available here. But generally speaking, when it comes to broad-based entertainment offerings, you are better placed to be where the consumer is, rather than indicating to the consumer where they need to be. If your focus is solely on capturing retail margin, then you have to be very convinced you're going to be a great retailer. That's not something that's in our DNA. We make entertainment. We're really not a retailer."
Epic Games mener naturligvis at får konkurrenceevne igennem en sådan eksklusiv aftale, og at denne konkurrence vil komme forbrugeren til gode, også dem der er på Steam. Det må tiden vise.
