2025 har været et fremragende år for spiludgivelser, og selvom det kan være nemt at glemme selv nogle af årets bedste titler, er der ét spil, som har bidt sig fast hos os: The Alters. 11 bit Studios' strategispil med alternative udgaver af sig selv var en helt unik oplevelse, men som vi fandt ud af, da vi talte med studiets kommunikationsansvarlige Gabriela Siemienkowicz, var det ikke altid en fordel for spillet.
Det viser sig nemlig, at det er ret svært at markedsføre et spil, der er så komplekst. "The Alters is such a complex game that it's very difficult to describe it in one sentence, unless this sentence is very very long and you have a lot of time," sagde hun. "So this was actually a big struggle for us, and the campaign was pretty long, so in the end we actually changed the tagline of the game, it used to be 'All by myselves,' which I think was very witty, but didn't really tell you anything about the game."
"But then we looked back at what we are most good at, that is emotions, like emotional, meaningful, relatable, personal connections, and survival games," fortsatte Siemienkowicz. "We are great with This War of Mine and Frostpunk, both are survival games in their own way, so we switched the tagline to 'survival has never been so personal.'"
Det gav 11 bit mulighed for at fortælle spillerne langt mere om The Alters. Aspektet med flere personligheder og versioner af hovedkarakteren gik måske lidt tabt, men til gengæld blev det tydeligere, at spillet ville være anderledes end noget, vi har prøvet før, at det handlede om overlevelse, og at man sandsynligvis ville stå ret alene.
Du kan se hele vores interview med Gabriela Siemienkowicz om 11 bit Studios, The Alters, Moonlighter og meget mere nedenfor: