The Witcher 4 afsløres først langt tættere på den endelige lancering

CD Projekt RED brugte mange år på at promovere Cyberpunk 2077 før de endelig nåede til en lancering, og den var så forhastet at de første måneder bragte studiet totalt i knæ. Men de har tilsyneladende lært af deres fejltagelser her.

I et interview med Eurogamer fortæller en af studiets chefer, Michał Nowakowski, at selvom vi kender til The Witcher 4 grundet CD Projekt RED's børsnoterede status, så vil de ikke formelt afsløre spillet før langt tættere på en lancering.

"To be honest, when we were kicking off the marketing campaign officially with pre-orders, which was the Keanu on stage [moment, at E3 in June 2019], the plan was actually to launch roughly one year later. It just didn't really work. So we didn't really plan for like a two-year campaign, and I still think that one year would really be fine [in terms of] time for a promotional campaign of that game. [We] learned a lot of good practices from that experience: so announce the date when you're like really, really sure of it. And now I think we have much better tools to be sure of that date, which we - on a smaller scale - proved to ourselves with Phantom Liberty. For a new game, we would still expect a slightly longer - but not two-year - lasting campaign."

Mon ikke vi ser den her formelle afsløring i 2025 så, eller hvad tror du?