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Grand Theft Auto VI

Tidligere Rockstar-udvikler: "Holdet kunne let sætte dato på den næste GTA VI trailer"

Men han pointerer at det at lade vær' er en langt bedre marketingstaktik.

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Grand Theft Auto-serien er den mest indbringende underholdningsfranchise nogensinde, og Grand Theft Auto VI kommer uden tvivl til at blive 2025's største lancering. Det betyder at der er millioner af fans verden over der febrilsk venter på nyt, og Rockstar har for vane at lade der gå måneder, hvis ikke år, imellem livstegnene fra deres projekter.

Så hvorfor forholder det sig sådan? Mike York arbejdede som animator for Rockstar i seks år, men forlod studiet for noget tid siden. I en ny Youtube-video forklarer han at det at være helt musestille er faktisk en ret genial marketingsstrategi:

"Specifically Rockstar, they're very secretive about what they do, and this is a really cool tactic because it creates allure and it creates mystery and it creates people talking about it without them having to do anything. The more they're silent the better it is, because the more people will be antsy and want to talk about it and have this feeling of not knowing what's going to happen. They could easily release the trailer date and be like, 'Hey this is when the trailer's coming out,' but they don't do it. And they don't do it on purpose because it's a really, really good marketing tactic. If you think about it, it creates these really cool theories. This brings the fans together. This is a really cool way to get fans to talk about your game when you're not releasing anything yet, in-between the times."

Der har været masser af spekulation, men hvornår tror du vi ser flere livstegn fra spillet?

Grand Theft Auto VI

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