De helt store udgivere er sjældent involveret i gennemgående positive historier, og ofte fokuserers der på mindre end ideelle arbejdsforhold, fyringsrunder og investorkontrol. Men engang imellem er disse firmaer også involveret i noget helt igennem positivt, og det sker nu.
I sidste måned afslørede Ubisoft, at de igennem Just Dance-serien havde påbegyndet et projekt, hvor dansespillet skulle hjælpe med at indsamle penge til Alzheimers-forskning. På daværende tidspunkt ønskede de at indsamle omkring 300.000 kroner, men de har nu mere end fordoblet deres estimat.
Via initiativets hjemmeside fremgår det at de har samlet £60.000 til forskning i England.
"I'm so honoured to have been a part of this campaign with Ubisoft and Alzheimer's Research UK, especially as dance means so much to my mam. I'm ecstatic that it's raised so much for dementia research. The campaign has also given my family a huge boost when we needed it most. I'd like to say thank you from the bottom of my heart to everyone who has shown their support. We will put an end to dementia," siger Alzheimer's Research-støtte, Lynne Wadsworth, som dukker op i kampagnevideoen med sin syge mor, Anne.
"We have been thrilled to see so many people get involved with the Just Dance Memories campaign, and are so grateful to everyone that participated. The support has been fantastic, and the funds raised will go to such an important cause," siger Mark Slaughter, der er Marketing Director hos Ubisoft i England.
