Som du måske allerede ved, så var Avatar: Fire & Ash en stor succes i biograferne, men vidnede også måske om faldende interesse i franchisen blandt biografgængere, idet det er den film i serien med den laveste omsætning.
Dette skabte øjeblikkeligt tvivl om fremtiden, og selvom Cameron siger at arbejdet fortsætter, så er det tydeligt at han ønsker at fokusere andetsteds. I et nyligt interview siger han dette om Avatar:
"That's the question of the hour for me," Cameron said in an interview following his receipt of a prestigious Canadian arts award. "There's been momentum in the Avatar universe for 21 years at this point because we started in 2005. I took a little time off to build a submersible and dive to the deepest spot on the planet, as you do, but I came back to Avatar after that. And it's been kind of an unbroken continuum.
"So this is the point where I'm looking at the landscape and asking, 'What are the other stories I want to tell? How many of them do I need to direct myself versus writing and/or producing with other filmmakers?. The criterion — I've literally mapped this out for myself over the last two weeks — I started with, 'What will do the most good?' I put that in block letters at the top. And I started looking at all the projects I'm most fond of, asking, 'How's this going to improve our condition? How's that going to make the world better for our kids?' I haven't made those decisions yet. I'm still in this liminal state of mapping out... the last act, if you will. And I don't know if that last act will last a year or 20 years."
Ja, han bruger store ord, må man sige. Hvad ønsker du han skal fokusere på?